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Irina has been featured in major ad campaigns for Fay, Guess, Armani Exchange, Replay, Avon, La Perla, Lacoste, Paciotti 4US, Germaine de Capuccini, Beach Bunny, Morellato, Rampage and many others. She has graced the covers of many top magazines including Vogue, GQ, Harper’s Bazaar, Esquire, L’Express Magazine, Elle, Glamour, Marie Claire, Cosmopolitan, and many more. World’s best photographers love to work with her, to name a few – Paolo Roversi, Mario Testino, David Roemer.
In 2010, after being the face of Intimissimi for 3 years, she became the official ambassador for the brand. That same year Irina starred in Kanye West’s ‘Power’ music video and ranked first in the “50 Hottest Russian Women” list by Complex magazine. Irina is 13th in 20 sexiest models on models.com and the 57th in 100 hottest supermodels on zimbio.com. She also received a lot of prestigious international awards – Best Internationsl Model 2010 by Glamour Spain, Marie Claire Prix de la Moda Awards 2011, Glamour Russia Model of the Year 2012, GQ Mexico Woman of the Year 2011, Russian Heritage Festival award 2012, Hello! magazine award The Most Elegant in 2013.
She is also one of the most followed topmodels in social media networks, such as facebook and twitter.
Irina was one of the supermodels participating in a special charity project – Marc Jacobs’ T shirts “Protect the Skin You Are In”.